We took the apple to Prémios Lusófonos da Criatividade and we skated off with the agency’s first GOLD in our backpack!
We created a captivating packaging for FRUUT®, specially designed for children. A vegan product with no added sugar, just as moms like it, but with a little bit of rebellion.
Likes for Insta, skateboarding and music. What do we want more with 12 – 15 year olds? We created a character who identifies and expresses itself in the same way as today’s youth. We put it in a green vegan package and that´s it!
FRUUT®, which has always promoted healthy eating through its snacks without added sugars and fats, this time, after some years in confinement, took the initiative together with d’front, to create a “friend” and captivate the younger ones, stimulating self-expression and creativity. This package will be distributed to schools all over the country.
Complete project to see here. New projects or information, contact [email protected]
