VISUAL IDENTITY
STATIONARY
EDITORIAL
SOCIAL MEDIA
HELLMARY IS A PORTUGUESE BRAND OF ORGANIC SPIRITS. IT INTENDS TO CREATE A BOLD AND SEDUCTIVE IDENTITY, DIFFERENT FROM CONVENTIONAL GINS USING THE MYSTIC AND DARK CONNOTATION OF ITS OWN NAME – HELLMARY.
AWARDS
SILVER – LUZOS – BRANDING
SILVER – LUZOS – PACKAGING
HELL OF A SPIRIT
A good spirit drink leaves us in a state of mind of harmony between the refined and the seductive. The deepest of our desires is the summoning of the “alter ego”, immersing us in a momentary desire for abundance, euphoria and carelessness. Against a vintage backdrop, synonymous with lifelong quality, the brand’s communication is bold, and punctual, with a twist – A spilled glass, seductive and provocative nails. An exquisite mess promotes the mystical and chaotic mood of Hellmary’s forbidden fruit.
The signature “Hell of a Spirit” was also created to evoke the defining name, the quality of the drink and the positioning of the brand – An excellent spirit drink with a great spirit (provocative and seductive).
After its glamorous launch at the Savoy Palace, the brand now has official representation in the Netherlands and Belgium and has already been published on the main social media in Madeira and soon, and was promoted at Madeira Fashion DESIGNERS by Elma at the CR7 hotel. A great start for the new 100% Portuguese and organic Gin.
