PIECE OF WORK

The brand’s problem was the weak seriousness that the old identity conveyed in the face of this new transition to the new concept. POW then intends to reposition itself as a brand dedicated to Golden Visa investors and startup companies with a professional and sophisticated image.

The result of this rebranding process allowed POW to acquire an identity more suited to its new target, representing sophistication with the perception of providing a rental service for modern, fully equipped spaces.