STRATEGY
VISUAL IDENTITY
PACKAGING
POINT OF SALE
SOCIAL MEDIA
MOTION
THE PORTUGUESE BRAND OF HEALTHY SNACKS SHRUGGED OFF ITS SHAME AND TOOK OFF TO PURSUE ITS AMBITION – TO BE A RECOGNIZED BRAND OF DELICIOUS, NATURAL SNACKS.
IT’S NATURAL
TASTES BETTER
After 10 years working in the health food category, FRUUT has repositioned itself towards tasty natural snacks. Maintaining its 100% natural snack premise, Fruut is renewing its manufacturing methods, improving sensory quality, and enabling the launch of innovative new products.
With 7 years of experience working on the brand, D’FRONT created a flexible visual identity, full of life and charisma, reflecting the company’s culture and the innovative and sensory characteristics of its products.
– Featured in Revista Business Portugal
– Featured in Meios e Publicidade
– Featured in Marketeer
– Featured in Gazeta Rural
– Featured in Grande Consumo
– Featured in Hiper Sumo
A flexible and charismatic typeface that reflects the company’s culture. A demonstration of irreverence and the courage to explore new territories and innovative methods. With 96 styles, the visual impact is evident along with the vibrant background color variants.
We deployed this visual language across all communication channels and obtained a compilation of the brand’s expressions and emotions.
Like any snack brand, the main focus of a rebranding is the result of the packaging, which is where the vast majority of the time was invested.
The revitalization involved creating a good product photo. We made the packaging more “greedy” and helped with the quick understanding of the product, which is often questionable in FRUUT’s wide range of products.
With no extra information or translations, it is entirely in Portuguese to bring it closer to the consumer. The packaging film was also chosen for something with a crisper perception.
The colors of each SKU are now vibrant and fresh, which together with the typography, and the gluttonous photography, results in a product that is ideal for the same snack line as potato chips or cookies, but with the differentiating factor – natural snack.
“Incredible work you have done. For the first time, I’m 100% happy and proud when I see our social media and the packaging looks BEAUTIFUL in the stores. And if I’m happy and proud, I’m the type to share my happiness”
Filipe Simões, CEO FRUUT
