ESTRATÉGIA
VISUAL IDENTITY
PACKAGING
POS
SOCIAL MEDIA
MOTION GRAPHICS
THE NATIONAL BRAND OF HEALTHY SNACKS HAS BEEN SHAMELESS AND SPREAD ITS WINGS TO GRAB ITS AMBITION — TO BE A RECOGNIZED BRAND OF DELICIOUS AND NATURAL SNACKS.
IT’S NATURAL
IT TASTES BETTER
After 10 years of working in the healthy food category, FRUUT is repositioning itself with tasty and delicious natural snacks. Maintaining its 100% natural snacking premise, Fruut is revamping its manufacturing methods, improving sensory quality, and enabling the launch of innovative new products.
With 7 years of experience working on the brand, D’FRONT created a flexible visual identity, full of life and charisma, reflecting the company’s culture and the innovative and sensorial characteristics of its products.
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A flexible and charismatic typography that reflects the company’s culture. A demonstration of irreverence and the courage to explore new territories and innovative methods. With 96 styles, the visual impact is evident, along with vibrant background color variations.
We deploy this visual language across all communication channels and obtain a compilation of the brand’s expression and emotions.
Like any snack brand, the main focus of a rebranding is its packaging.
The revitalization involved creating good product photography. We made the packaging more appealing and helped with quick product understanding, which is often questionable in FRUUT’s vast product range.
The revitalization involved creating good product photography. We made the packaging more appealing and helped with quick product understanding, which is often questionable in FRUUT’s vast product range.
The colors of each SKU are now vibrant and fresh, which, together with the typography and the delicious photography, result in a product ideal for the same snack aisle as chips or cookies, but with the differentiating factor — a natural snack.
“Incredible work you guys did. For the first time, I’m 100% happy and proud when I see our social media and the packaging looks BEAUTIFUL in stores. And if I’m happy and proud, I’m the kind of guy who shares happiness.”
Filipe Simões, CEO FRUUT
