BRAND STRATEGY
VISUAL IDENTITY
LOGO DESIGN
WAYFINDING DESIGN
PUBLIC TRANSPORT DESIGN
WEB DESIGN
COLLATERAL DESIGN
COMMUNICATION SYSTEM
THE TÂMEGA E SOUSA INTERMUNICIPAL COMMUNITY CHALLENGED D’FRONT TO CREATE THE IDENTITY FOR THE NEW ROAD-BASED PUBLIC TRANSPORT NETWORK CONNECTING THE 11 MUNICIPALITIES OF THE DOURO, TÂMEGA E SOUSA REGION.
LINES CONNECTING DOURO, TÂMEGA, AND SOUSA
The goal was to develop a brand capable of unifying a regional service under a single identity, conveying trust, approachability, and ease of use for passengers.
The project included the creation of the name “LINHAS,” the visual identity, and the entire graphic system applied to the fleet, signage, stops, informational materials, and digital platforms. Inspired by the concept of movement, connection, and the uniting of territories, the identity establishes a simple, contemporary, and easily recognizable visual language, designed to accompany thousands of users in their daily lives.
CLIENT
Tâmega e Sousa Intermunicipal Community (CIM Tâmega e Sousa)
SECTOR
Mobility, Public Transport, Public Sector, Infrastructure
A VISUAL IDENTITY SYSTEM FOR PUBLIC TRANSPORT
We developed a versatile identity system designed to function consistently across all brand touchpoints. From the fleet and signage to digital media and communication materials.
A SYMBOL OF A TERRITORY
The logo was inspired by the lines that traverse and connect the 11 municipalities of Douro, Tâmega, and Sousa. The symbol represents movement, the connection between communities, and the continuity of journeys, giving rise to a versatile visual identity system designed to function consistently across the entire transport network.
