A BRASILEIRA

ILLUSTRATION
PACKAGING

THE MOST ICONIC CAFÉ IN LISBON – THE BRAZILIAN, CHANGED BOTH PACKAGING TO EMPHASIZE ITS HISTORY AND INCREASE THE PERCEPTION OF QUALITY OF ITS DELICIOUS CREAM PASTELS. TAKING THE HISTORICAL LEGACY OF COFFEE AND ITS UNIQUE GRAPHIC IDENTITY AS A STARTING POINT, WE TOOK AS INSPIRATION THE RECOGNIZED COFFEE FACADE.

AWARDS
BRONZE – LUZOS

REPACKAGING A LEGACY

From here we applied the same ornaments and the illustration of the mythical “old man” in the new look of these packs of 2 and 6 units.