VISUAL IDENTITY
ILLUSTRATION
ART DEIRECTION
PORTUGUESE FILIGREE IS A BRAND THAT SELLS PORTUGUESE FILIGREE, WHICH ITS VISUAL IDENTITY WAS INADEQUATE TO ITS TARGET AUDIENCE. THE MESSAGE WASN’T PROVIDED AS INTENDED AND ITS PERCEPTION WAS LESS THAN THE WEALTH AND LEGACY THAT THE BRAND WANTED TO PASS IN ITS COMMUNICATION.
AWARDS
SILVER – LUZOS
ART THAT BRINGS JOY
In this way, an emotional identity was developed, which took into account the connection to the tradition of Minho folklore and the origin of the magnificent artisanal art of Portuguese filigree, never forgetting the brand’s mission, which involves inspiring joy and pride in wearing these pieces. generational.
Inspired by the colorful skirts of Minho folklore costumes, a cheerful and noble “dancing pattern” was created to highlight the brand’s roots. This now accompanies the visual identity in its various applications.
