FROM RESIDUE TO NUPAINT

Nupaint is a Swiss brand that transforms leftover paint into new, high-quality products, promoting a smarter, more sustainable circular economy.

The rebranding was designed to translate this ecological mission in an optimistic and modern way — a brand that breathes new life into colors and the very idea of ​​painting.

The result is a vibrant and accessible visual identity, centered on yellow as a symbol of energy and renewal, with a simple, human and functional graphic language that reflects the brand’s purpose: “Paint Smarter.”