WINNER GROUP
STRATEGY
VISUAL IDENTITY
STATIONARY
WINNERGROUP IS A COLLECTION OF COMPANIES THAT WANT TO BE RECOGNIZED IN THE SECTOR OF DEVELOPMENT OF COMMERCIAL REAL ESTATE PRODUCTS, WITH HIGH PROFITABILITY. TO SUCH THIS, HE ASKED US FOR HELP IN RESTRUCTURING AND UNIFORMIZING THE MOTHER BRAND AND ITS SUB-BRANDS.
AWARDS
BRONZE – LUZOS
TOGETHER TO THRIVE
After 10 years of activity, one of the group’s objectives is now to consolidate its presence by offering an integrated solution service at all stages of the process.
As the only company in the sector with a 100% complete and integrated service from A to Z, our inspiration came from the principle of cooperation and connection between different companies. Just as pillars and structures work together to consolidate a building, the various WinnerGroup companies come together in a joint effort to offer an integrated service of excellence.
Starting from the “W” of the mother brand “Winner”, we created a structure capable of representing the various companies that connect with each other and encourage fluidity in the group’s work methodology.
The rebranding consisted of standardizing the brands and developing their physical and digital collateral.
Just as pillars and structures result in a solid building, the various WinnerGroup companies come together in a joint effort to offer an integrated service of excellence.
The brand’s identity is based on the collective work that is done as a team between the various companies in the group, thus providing a more comprehensive and complete service in its sector. This connection between companies is the key principle for providing a complete, highly effective and solid service.
From this principle of connection, combined with the lines that form the facades and structures of modern architecture, inspiration for the Group’s identity arises.
With the aim of finding a meeting point between all the Group’s brands, we based the construction of the logo on the same values on which the brands are based, that is, on the key concept “union is strength”, which is part of the DNA of the Group.
Starting from the “W” of the mother brand “Winner”, we created a structure capable of representing the various companies, which connect with each other in favor of an integrated service of excellence.
