ILUSTRATION
PACKAGING
THIS PROJECT COMES FROM A DEEP UNDERSTANDING OF THE VALUES OF THE PORTUGUESE HEALTHY SNACKS BRAND FRUUT.
AWARDS
GOLD – LUZOS
FRUUT KIDS
100% dehydrated apple, in crispy, wavy slices with no added sugar, was the perfect recipe for creating a figure, not an animal, not a monster, but something that appeals to the infinite imagination of young children with the aim of inspiring happiness and fun during healthy eating among children.
The vivid yellow inspires creativity, happiness, and imagination, while also making the packaging stand out from the shelves, making it a best-selling product. We also made sure the illustration had as much expression as possible so the creature looked alive and happy eating this healthy snack!
– Featured at Packaging of the World
– Featured at World Brand Design
