VISUAL IDENTITY
PACKAGING
WEBDESIGN
STATIONARY
PHOTOGRAPHY
SOCIAL MEDIA
NAPOLITANA IS A B2B BRAND OF FLOUR FOR PIZZA DOUGH THAT AIMS TO ENHANCE THE RECIPES OF TRADITIONAL ITALIAN CHEFS.
AWARDS
BRONZE – LUZOS
TRADITIONAL SIMPLICITY
The brand’s commitment to authenticity and tradition is evident in every aspect of its products, from the high-quality ingredients that are used to the traditional recipes and cooking methods
We have created an identity based on the “traditional simplicity” of Italian recipes – tending to be simple, with few ingredients, fresh and of high quality.
A warm palette was created, due to the proximity of the wood-fired ovens and the fresh ingredients such as tomatoes, chilli, ham and salami, often present in pizzas and many other Italian recipes.
In order to emphasize the rigor and technical quality of the flour, the symmetrical illustrations and logo are based on the wheat fields that give rise to the flour.
Napolitana thus gains a simple and energizing identity, well representing the typical simplicity of Italian cuisine and standing up to its peers in the sector.
