CORN SNACK

Fruut challenged D’FRONT to develop the new Fruut Crisps range, featuring Tomato & Oregano and Sour Cream flavors. The project involved creating the range name Crisps and developing the visual strategy and packaging design, with the goal of creating packaging capable of competing in the impulse-buy aisle, clearly communicating the flavors, and conveying an irresistible consumption experience.

We drew inspiration from the visual language of the category’s most appealing snacks, utilizing carefully crafted product photography, vibrant ingredient illustrations, and a dynamic composition that reinforces the perception of flavor, texture, and crunch. The result is packaging that combines Fruut’s healthy positioning with strong visual impact at the point of sale, setting the product apart from the competition and enhancing its appeal.

This project was awarded Bronze at the Lusophone Creativity Awards, recognizing the quality of the creative strategy and the design developed.